Transformation cases
Consumer product
Educational family product
We repositioned the visual identity of a family product —from an overly feminine perception to a premium family one— and published its landing page with no hosting costs.
$0 hostinglanding page published on its own domain
The challenge
The branding created an excessively feminine perception that didn't match the target audience (whole families), there were contrast problems, and the landing page needed to be published on its own domain while minimizing costs.
Our role
Consultants in branding, UX and digital strategy: visual audit, palette, contrast and deployment.
The approach
- 1Visual audit without breaking the identity or the already-printed material.
- 2New palette in earth and neutral tones: from 'feminine' to 'premium family.'
- 3Improved contrast and legibility across the whole landing page.
- 4Domain and deployment strategy with Cloudflare + Replit, without traditional hosting.
The result
- A more universal, family-friendly image, faithful to the product's warm essence.
- Better legibility and user experience.
- Site published with SSL on its own domain, eliminating recurring hosting costs.
Small color changes drastically shift the perception of the product, and contrast matters more than pure aesthetics. Cloudflare removes the need for hosting in many modern projects.
Branding / UXCloudflareReplit.gt domain
Related
El primer paso
Empieza por entender, no por comprar.
Tu primer paso no es una propuesta ni una cotización. Es un diagnóstico honesto de dónde se está perdiendo tu visión.